Comparison · ranked by real cost
The 7 cheapest ways to show reviews on a SaaS site in 2026
Every one of these puts a rating or a quote on your site. What changes is what it costs each month, whether you build it yourself, and whether anyone can actually check it's real.
No card asked for at registration — we checked.
The cheapest way to show reviews on a SaaS website is whichever option costs $0 a month, not whichever looks most established. Four of the seven ranked here cost nothing: a hand-built testimonial section, a free G2 profile, Trustpilot's free plan, and a self-serve script-tag listing. The paid tiers start at $99 a month.
The short verdict
If you want something live today with no monthly bill, a self-serve script-tag listing is the easiest of the free options: one script tag, a public profile page, no payment step in registration. If you're specifically chasing an enterprise buyer's RFP checklist and you can wait months for volume, G2's free profile-claim tier is worth the setup even though it sits empty at first. Skip Capterra unless you already have ad budget set aside — it runs on pay-per-click with roughly a $500-a-month floor, and that's real money for a feature a founder without traffic won't use.
The full comparison, ranked by cost
Cheapest first. The score column is our own rating, not a claim from any vendor — see how we tested for what it's weighing.
| Option | Monthly cost | Setup | Best for | Score |
|---|---|---|---|---|
| SaaSVouch listing | $0 | One script tag + a registration form | Indie founders who want a free profile page and widget fast | 5/5 |
| Hand-built testimonial section | $0 | Hand-code the markup, collect quotes yourself | Teams with a developer and time who want full design control | 3/5 |
| G2 free profile | $0 | Claim the listing, verify the company | Founders who want a permanent enterprise-facing listing, no urgency | 3/5 |
| Trustpilot free plan | $0 | Claim profile, reply to reviews, basic widget | Anyone already getting reviews left on Trustpilot organically | 3/5 |
| Trustpilot paid | $99–$319 | Annual contract, no monthly-rolling option | Teams that need Trustpilot's paid review-invite tools | 2/5 |
| G2 paid Marketing Solutions | $299+ | Sales conversation; enterprise deals run higher | Vendors selling into procurement teams who check G2 first | 1/5 |
| Capterra | $2–$10+/click | Set a PPC budget; roughly a $500/mo floor | Vendors with ad spend chasing high-intent category search | 1/5 |
Trustpilot and G2 figures are commonly reported by independent pricing aggregators, not each vendor's own published price list — typical, not guaranteed. Capterra runs pay-per-click with no flat plan. SaaSVouch has no published pricing page and no payment step in registration as of this writing.
Each option, reviewed
What each one actually does, who it fits, and the one thing that'll bother you about it.
SaaSVouch
$0/moDoes well
One script tag collects feedback and puts it on a public profile page you own and can link to from your own site — a directory built specifically for indie SaaS, not enterprise procurement. Registration at /dashboard/register is self-serve, no sales call.
Limitation
The catalog is young — a handful of listed products today, not hundreds — so traffic mostly has to come from your own site linking out, not the other way around yet. See a real listing at saasvouch.com/cardmint-ai to know what you're signing up for.
Hand-built testimonial section
$0 cash, real dev timeDoes well
Total control over how it looks and no third-party account to maintain. If you've got two or three strong quotes already, this can look sharper than a widget.
Limitation
Nothing collects new reviews for you. You're emailing customers, copying quotes, and rebuilding the section by hand every time one comes in.
G2 free profile
$0/moDoes well
A permanent listing with badge sharing and basic review collection, on a site enterprise buyers already trust and search.
Limitation
It's built for enterprise procurement, not a solo founder's landing page, and it sits empty without real customer volume. See whether it's worth setting up this early before you spend the afternoon on it.
Trustpilot free plan
$0/moDoes well
Claim your profile, reply to what's already there, and get a basic widget without paying. Useful if reviews are already landing on Trustpilot whether you asked for them or not.
Limitation
Trustpilot reads as a general consumer-complaints site to a lot of buyers, not a software-specific destination, and the free tier won't actively invite new reviews for you.
Trustpilot paid plans
$99–$319/moDoes well
Automated review invites and more widget placements than the free tier gives you.
Limitation
Billed annually with no monthly-rolling option, so you're committing to the full year before you know if it moves the needle for a small SaaS product.
G2 paid Marketing Solutions
$299+/moDoes well
Category placement and comparison-page visibility in front of buyers actively evaluating tools like yours — a real advantage once you're selling into procurement.
Limitation
Enterprise deals are commonly reported in the $21,000–$28,000-a-year range, sometimes more with add-ons. That's not a line item an early-stage founder can justify.
Capterra
$2–$10+/clickDoes well
Puts you in front of people actively searching your category with clear buying intent, which a passive listing can't do.
Limitation
No flat plan exists. It's pay-per-click with roughly a $500-a-month budget floor, and a separate Software Advice pay-per-lead program runs around $30–$100+ per qualified lead on top.
How we priced this
Trustpilot's and G2's own compiled CSS and public pages set their free-tier features. Their paid numbers come from independent pricing aggregators rather than each vendor's own quoted price, so they're stated as commonly reported ranges, not guarantees — get a current quote before you commit. Capterra publishes no self-serve rate card at all, so its numbers are the pay-per-click and pay-per-lead ranges those same aggregators report.
For SaaSVouch, we read the live registration flow at /dashboard/register directly: no pricing page exists (saasvouch.com/pricing returns a 404) and no payment step appears before a listing goes live. The score column weighs three things equally — monthly cost, how much setup a solo founder has to do alone, and whether the option actively collects new reviews or only displays what you already have.
How to choose
Four questions worth answering honestly before you pick one.
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Do you need reviews collected, or just displayed?
A hand-built section only shows what you already have. A script-tag listing or a platform free tier can actively gather new ones.
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Who's actually reading your review page?
Enterprise procurement teams check G2. Almost nobody else does. If your buyer is another solo founder or a small team, they're reading your site, not a directory.
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Is there ad budget for this, or does every dollar go to product?
Capterra only makes sense with money set aside for clicks. If that budget doesn't exist yet, it isn't the next thing to try.
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Do you want a page you can link to today?
A free profile page you can point people to right now beats a badge that takes weeks to look credible. See how the widget installs if that's the deciding factor.
Questions people ask
What's the cheapest way to show reviews on a SaaS website?
Four options here cost $0 a month: a hand-built testimonial section, a free G2 profile, Trustpilot's free plan, and a self-serve script-tag listing. Among those, a script-tag listing is the fastest to get live because it doesn't require you to hand-code anything or wait on review volume to look credible.
Is Trustpilot actually free for a small SaaS company?
Yes, for the basics. The free plan lets you claim your profile, reply to reviews, and use a basic widget at no cost. Paid small-business plans are commonly reported to run $99–$319 a month, billed annually with no monthly option.
Does G2 have a genuinely free plan?
Yes — a permanent profile-claim tier with basic review collection and badge sharing, at no cost. Paid Marketing Solutions plans are commonly reported to start around $299 a month, with enterprise deals often landing between $21,000 and $28,000 a year.
How much does Capterra cost?
There's no flat self-serve plan. It runs on pay-per-click, commonly reported around $2–$10 or more per click, with roughly a $500-a-month budget floor. A separate Software Advice pay-per-lead program runs around $30–$100+ per qualified lead.
Is SaaSVouch really free to list a product on?
As of this writing, yes: there's no pricing page on the live site and no payment step anywhere in the registration flow. That could change, but nothing in the sign-up path asks for a card today.
Should I just hand-build a testimonials section instead?
Only if you already have a developer's time to spare and a few strong quotes on hand. It costs nothing in cash but nothing collects new reviews for you either — you're emailing customers and updating the markup yourself every time one comes in.
List your product free, then decide about the paid ones
Start with the option that costs nothing and takes one script tag. Add G2 or Trustpilot's paid tier later if the volume justifies it.
No pricing page exists at saasvouch.com/pricing and no payment step sits in front of registration, as of this writing.